102: Jo Jerodene, the Grail Priestess
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About This Episode
Today, we’re speaking with Jo Jerodene, the Grail Priestess, a spiritual teacher who has been running a membership for women focused on empowerment and spiritual journeys since the lockdown began. However, she’s now feeling called to get back to in-person interactions. We explore the idea of dismantling her current membership model and starting fresh with a new approach that aligns better with her energy and creativity. Let’s meet Jo and find out what that new approach looks like.
About Our Guest
Jo Jerodene spent the last 10+ years, living, mastering, and teaching The Grail Path – a piece of Divine Wisdom that was downloaded to her whilst she was channelling, holding a sacred circle for women back in 2012. She is a Divine Channel, attuned to work with Archangelic frequencies that have been with her since she was about 4 years old (though she didn’t know what or who they were back then). She’s also an Energy Healer, Oracle, Angel, and Ascension Teacher and is certified in Counselling and Psychology. Though The Grail was downloaded from Spirit just over a decade ago, she’s been a student of spiritual principles for nearly 25 years (almost half her life) and teaching others for almost 15 of those. Get to know Jo better
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TAE-102-Jo Jerodene
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[00:00:00] Jude Schweppe: Hi there. I'm Jude Schweppe.
[00:00:04] Gabe Ratliff: And I'm Gabe Ratliff.
[00:00:05] Jude Schweppe: Welcome to the Artful Experience where we have conversations with creative entrepreneurs and business owners, giving them as much support and value as we can pack into 60 minutes.
[00:00:15] Gabe Ratliff: So tell us what's been keeping you up at night? What's been nagging at you?
[00:00:20] Jude Schweppe: What challenges are you facing in your business that you could use some outside perspective on?
[00:00:25] Gabe Ratliff: Maybe you've got an amazing idea. But you're not sure how to bring it to life. We are here to help
[00:00:31] Jude Schweppe: You bring the topic and we'll bring the ideas.
[00:00:34] Gabe Ratliff: Our goal is to give you clarity on your chosen topic and some exciting ideas that you can start implementing right away.
[00:00:45] Today we're speaking with Jo Jerodene, the Grail Priestess, a spiritual teacher who's been running a membership for women focused on empowerment and spiritual journeys since the lockdown began. However, she's now feeling called to get back to in-person interactions. We explore the idea of dismantling her current membership model and starting fresh with a new approach that aligns better with her energy. And creativity. Let's meet Jo and find out what that new approach looks like.
[00:01:15] Jude Schweppe: Jo Jerodene, so lovely to have you on the Artful Experience Podcast. Thank you so much for spending some time with us today. Really looking forward to chatting with you. So tell us about your business, um, and what you would like some support with today.
[00:01:32] What's the topic? What's the burning topic on your mind at the moment?
[00:01:36] Jo Jerodene: Perfect. I'm known as the Grail Priestess. It's, um, a reference to me as a spiritual teacher and the topic that I teach on, which is all about the grail, which is about empowerment for women. It's about having that full. And I, um, have been running a membership for women for, well, since the beginning of lockdown, to be quite honest.
[00:02:02] Um, prior to that I was teaching, um, more one-to-one. Well, not one-to-one, it was actually in group sessions, you know, like
[00:02:10] Jude Schweppe: Mm-hmm.
[00:02:12] Jo Jerodene: um, holding, you know, spiritual sessions, circles for women. Um, again, empowerment sessions, but also teaching women all about their own spiritual journey and all about their, um, potential for so much more.
[00:02:28] And, um, really my topic today is how about a reset. Before 2020. So obviously during 2020 we all had to go online and, um, there are a lot of things that have happened. I, I don't particularly wanna go back to working the way I was working before, um, lockdown happened, but I'm also aware that some of the decisions that have been made have been kind of like jollied along by the, um, the momentum of us all having to go online at that point in time.
[00:03:05] And I'm just in that position right now where I'm, I miss a lot of the face-to-face stuff. And, um, also the way that my business is marketed right now, I feel like going online. I'm online less now because the whole thing has just been a bit of an uncomfortable experience, to be fair. So I would just like to do this huge reset back to, it's like if I knew then what I knew now, How can I start again?
[00:03:35] Sort of like pre 2020, that's kind of what I wanna now and just, um, I'm in a position at the moment where I wanna just start building again, but I know if I need to do more dismantling before I get,
[00:03:48] Jude Schweppe: What a juicy one. What a juicy one. Thank you for bringing that to us. I can already feel the cogs turning. Um, so where would you like to get to by the end of the session, Joe?
[00:04:01] Jo Jerodene: um, clarity, I think, which I'm sure everybody wants to get to. Um, I, I've noticed that, um, I'm learning a lot more about me in the last sort of like few months and, and especially about my energy and how it works. And so what I don't wanna do is, um, start building something that I get to the end of it in like three years time as we've just done and think I need.
[00:04:24] Jude Schweppe: hmm.
[00:04:30] Jo Jerodene: the women that I wanna help, but also, um, serves me in a, in a way, in terms of like balancing my energy and working with what I've got now. You know, I've hit a certain age where my energy levels work completely different now. So, whereas I built a, a membership previously that, uh, it requires continuous maintenance and continuous, um, you know, um, and what I really wanna do.
[00:04:56] I've learned that I'm, I'm an initiator. I'm a, I'm a creator. I, I, I'm a divine channel, and so stuff comes through me once I've delivered it. I don't wanna deliver it again. So, you know, I, I've had ideas about turning the wisdom into a course, but then that separates me more from the, you know, the face-to-face stuff.
[00:05:17] So, clarity is really what I'm looking for, is how, how do I build it in a way that works, it's scalable, but doesn't require all of me all of the time.
[00:05:28] Jude Schweppe: Mm. And I think this is gonna resonate with so many people. In fact, Gabe and I talk about this quite a lot for ourselves. So my first question to you is gonna be, could you describe your ideal business and what that looks like in terms of your ideal day, how many people you'd be working with, the kind of transformations you're facilitating, and a, and a business that honors.
[00:05:53] Where you are at, and as you've just spoken to your energy levels, what would the beautiful business look like for you?
[00:06:01] Jo Jerodene: Beautiful business to me would be more of the spiritual stuff and less of the business.
[00:06:05] Jude Schweppe: Yeah,
[00:06:08] Jo Jerodene: Being able to actually get in there and be the grail to actually do the, um, to facilitate those, those circles and sessions, to be able to, um, work with the, the energy and to be able to allow people to experience the journey rather than just coaching the journey all the time.
[00:06:27] And also, my ideal day doesn't include me sitting in front of a laptop for hours. It doesn't include me, you know, being marketing and, and, and spending my, my entire life on LinkedIn or wherever else I am and, and all of the administrative stuff. I would love to be in a space where I was able to not be a one-woman show anymore.
[00:06:50] So I cannot actually have somebody dealing with the business administrative side of stuff so I can actually get on with my job,
[00:06:58] Jude Schweppe: Yeah.
[00:06:58] Jo Jerodene: which is, which is, you know, helping with transformations. But those women that need me,
[00:07:05] Jude Schweppe: Yeah. So am I hearing that a VA or some kind of assistant might be in the future?
[00:07:13] Jo Jerodene: Um, I thought about the idea of a VA and, and it, it's a possibility, but I, I'm also considering whether or not I need to be in partnership with another person.
[00:07:26] Jude Schweppe: Oh
[00:07:26] Jo Jerodene: So somebody's actually dealing with the business side while I'm actually delivering the, because you know,
[00:07:33] Jude Schweppe: yeah. Interesting. And what would that. What would that other person look like? Can you describe that person, their energy and what they would be doing for you?
[00:07:47] Jo Jerodene: They, they definitely need to be somebody who, um, has a bit of a spiritual side, but it needs to not be their primary focus. They need to be someone who's very, I'm, I'm very, um, sort of like right brain creative, and it needs to be somebody who's very logical left brain. So somebody that doesn't mind dealing with numbers and doesn't mind do, they're sort of like managerial kind of stuff, you know, that's like day to day.
[00:08:10] Um, so I don't really mind whether it's, uh, you know, man, woman, old, it really doesn't matter what kind of, uh, as, as, as they have the skills and the open-minded open-heartedness can accommodate my quirky nature.
[00:08:36] Jude Schweppe: Yep.
[00:08:38] Jo Jerodene: Reading. So needs to be you breakdown that very feminine way, which I work, um, is not necessarily as very business oriented.
[00:08:56] Jude Schweppe: And where might you find this person? If you think about your current community or network or the circles that you're currently moving in, have, have you come across anybody so far where you've thought, Ooh, that could, that could be the person for me.
[00:09:11] Jo Jerodene: No, I don't think I have, I really don't think I have yet because, um, this is something that's only sort of like in the last couple of weeks or so that's sort of like popped into my head. So I really haven't sort of like gone out there and really searched for it yet. Um, and also I have been.
[00:09:29] Traditionally a bit of a control freak. So the idea of taking that leap and letting somebody have my baby,
[00:09:36] Jude Schweppe: Hmm.
[00:09:36] Jo Jerodene: it's a bit wrong. You know what I mean? Um, you know, letting somebody have control of that and, and steering it. And, and I don't want to lose the spiritual nature of what I do by allowing somebody else to have the business nature of what I do, and it starts to go far too far down that line.
[00:09:57] So there's a very fine balance. So I haven't really sort of understood whether or not I'm ready to go that direction. So that's why it's like partnership, va,
[00:10:10] Jude Schweppe: Hmm.
[00:10:10] Jo Jerodene: know. Or, or even just hiring a manager for the business. It might, you know, I still might be e o of the whole business and just hiring somebody in to do that role.
[00:10:21] I really haven't sort of thought through which one's gonna work best for me at the moment. And then also, you know, obviously, Being a a one-woman show at the moment, I'm just not sure whether or not the figures to be able to, you know, take that on right now. That might be something that I'm looking at way down the line.
[00:10:39] Jude Schweppe: Yeah. So what do, what do you need right now?
[00:10:43] Jo Jerodene: I would say probably permission, which is a very strange thing for somebody who teaches empowerment to do, um, permission to just, um, dismantle what I've built.
[00:10:55] Jude Schweppe: Ooh, goosebumps.
[00:10:57] Jo Jerodene: Sounds, it sounds terrifying because um, you know, I don't let down along the feel if continue on, I'm I letting down
[00:11:09] Jude Schweppe: Okay.
[00:11:10] Jo Jerodene: 'cause there's more to
[00:11:12] Jude Schweppe: So what does dismantling look like for you currently?
[00:11:15] Jo Jerodene: it means that the membership will no longer be a membership and that I may be just delivering, I. The product will still be the same, but its delivery method will have to change.
[00:11:28] Jude Schweppe: Okay, so when you think about. Letting go or dismantling the membership, how does your body respond to that
[00:11:39] Jo Jerodene: Like freedom.
[00:11:40] Jude Schweppe: freedom? That's a pretty good indication.
[00:11:45] Jo Jerodene: It's, it's, but it's so much like freedom that I'm, I'm afraid that if I, if I dismantle it, will I build anything else or will I just go, you know, call, let's do something else. But, you know, being a spiritual teacher is in my blood. It's, it's a, it's, um, it's a part of, of who I'm, so I know that I've still got so much more to, um, to offer and to teach.
[00:12:06] So it's just a case of whether or not I have the energy left in me to rebuild a new business if I dismantle the one that's already there.
[00:12:18] Jude Schweppe: Okay. So I'm just gonna push back a little bit on the word rebuild. Does it, does it feel as though that's, Necessary. Does it feel as though that's what's gonna be required if you let go of the current iteration of the business? Or is it a, a reshaping or a remolding or allowing something else that's already bubbling to come to the surface maybe?
[00:12:41] Jo Jerodene: Um, I think I need to let those, those different words sink in and see which one feel feels right At the moment, it feels like a mammoth task, and that's, I think, why I'm using the grades rebuild, but it doesn't necessarily have to be a rebuilding.
[00:12:57] Jude Schweppe: Okay. So one of the, the sort of cornerstones of what Gabe and I do is radical simplification. We love keeping things as simple as they can possibly be, because I'm sure you know. From the work that you do, that we make our lives so much more complicated than they need to be. And we make our businesses so much more complicated than they need to be. And that's where so much of the energy goes is like, you know, maintaining this complication.
[00:13:28] So what would the radically simple version of your business look like if you were to rebuild or start afresh?
[00:13:37] Jo Jerodene: I think at the moment the, the simplest way would be for me to, to build a course that has the, almost the entirety of the grail path as a, as a, um, as a journey. Um, so I only have to build it once and then it just, Has another mission for me. It means that that's there in the background doing what it needs to do, helping who needs to help, and I can move on the next thing. And that, that again feels like freedom. The, um, I've been sort of like having the cos turning around that whole idea of building it into a course for a while, but the idea of building a course doesn't feel simple to me.
[00:14:28] The end product feels simple, but they sort of, um, tech skills involved around doing that. Again, it's sort of like I'm a spiritual teacher. I'm not a videographer,
[00:14:42] Jude Schweppe: Mm-hmm.
[00:14:44] Jo Jerodene: although I have been.
[00:14:47] Jude Schweppe: wants to talk to you now.
[00:14:49] Gabe Ratliff: I have a question 'cause I'm, I'm hearing the conflict and thank you so much Joe. This is awesome. I really appreciate you opening up about this and like letting us jump in and, and especially me 'cause we haven't met yet. And so I really appreciate it. I just wanna say how much I just, I love you. I, I appreciate what you're doing.
[00:15:09] Um, and love this work and love that you're owning it and helping other women own their spiritual and, and, uh, their, their journey. So, uh, thank you so much. So was hearing some conflict there about, there's some conflictions I was, is how I wanna put it, uh, around you were saying, That you miss at the, be at the top of the, the conversation you were saying that you miss the in person and you wanna reset, you wanna go back, you wanna connect with people.
[00:15:42] I feel you. Oh my God, I feel you, sister, because I miss people. I actually just got back from being in a remote area, um, for three years and have been very isolated, um, with my wife. And so like, it's very, uh, understandable what you're feeling. And so my question to you is coming from this same space is what if it didn't involve tech?
[00:16:07] What if it wasn't online?
[00:16:14] Jo Jerodene: Yeah.
[00:16:16] Gabe Ratliff: What, how would this, how, like how would this be Deli? How could this be delivered in a way that feels good to you? And there's enough for what you want to do. That could still be a course, but it's not tech and it's not online. What if that was the case? 'cause I was hearing you say, I, I wanna be in person.
[00:16:35] Jo Jerodene: I.
[00:16:40] Specific course. See, the thing is, is that the, the GRA is, it was delivered to me in 2012. So it's been a, an 11 year journey to create this piece of wisdom, which is, which is quite huge. Um, and so I, I want a way of getting that out there, that everybody can have it. And so that I can not leave it behind, but start focusing on something else.
[00:17:04] And something else is what I'd like to do face to face and in person, which would be much more energy work and bringing people back together and being able to, um, rather than a course, which is. Remember that I also said that I wanna be able to work with my own energy levels, which means I don't wanna have to maintain or sustain anything, which is kind of like, you know, like needing to show up for a course for however long it takes, and then once it's done, you gotta deliver it again in order for it to be a business.
[00:17:32] Do, do you see what I mean? So what I would rather do is, is have this one piece of wisdom that's that's there and, and created and, um, passive, if you like, so that then I can go on to doing those face-to-faces and I can start holding, you know, beautiful, um, face-to-face workshops again and retreats again that happen as and when rather than on a they absolutely.
[00:18:01] My energy.
[00:18:04] Jude Schweppe: Okay. That makes sense. That makes a lot of sense. If we were to,
[00:18:09] Jo Jerodene: sorry, two, two layers of business. You know, there's this one's. So building and then this one over here that it's kind of like setting my world on fire and going, that's where I wanna go next, but I don't wanna drop this in the, in the meantime,
[00:18:26] Jude Schweppe: Okay.
[00:18:26] Gabe Ratliff: Well, I guess my question for that is, Does that have to be made?
[00:18:37] Jo Jerodene: ooh, nothing has to be done. But I would feel like, um, I've failed in a very big way, sort of like, you know, like divine, universal way. If I don't get that piece of wisdom out there, the only other way that I can actually get it out there is to, to write the book.
[00:19:05] Gabe Ratliff: How does that feel?
[00:19:07] Jude Schweppe: Hmm.
[00:19:08] Jo Jerodene: It feels like, where's the money coming from in the. You know, you still gotta keep the, you still gotta keep the, you know, the, the lights on between now and then.
[00:19:18] Gabe Ratliff: Could that be in the stuff that's lighting you up and be in person? Because I was hearing you really light up about that. You're saying you're fired. Fired up about that. So I. What if you were working on that and were writing this book and you didn't have to do the tech?
[00:19:38] Jo Jerodene: Ooh. World just turned on that. That feels really scary. I don't know why. It feels scary. It doesn't feel wrong in any way. It just feels a little bit terrifying.
[00:19:57] Jude Schweppe: What are you terrified of, Joe?
[00:20:04] Jo Jerodene: Um. It's dismantling thing, you know, that I was talking about before. It's like, it's like it, it would literally be me sort of eliminating my business and starting again.
[00:20:21] Jude Schweppe: Is that true?
[00:20:26] Jo Jerodene: Lemme put it another way. It would be me eliminating my current income and starting again.
[00:20:32] Jude Schweppe: Okay. What if it was a sidestep rather than an elimination?
[00:20:45] Jo Jerodene: I, I think there may be a way to, um, phase one out as I phase one in which might make it a little bit easier.
[00:20:53] Jude Schweppe: Okay. Does that feel like territory worth exploring?
[00:20:59] Jo Jerodene: Absolutely. Yeah, definitely.
[00:21:01] Jude Schweppe: Okay, so what does phase out look like?
[00:21:08] Jo Jerodene: Um, I think at the moment it would mean to, to continue as I have been doing with the membership for a little while, while I'm building the face-to-face events in the background so that it, it's kind of like, you know, like if you, if you're altering the volume on the, on a mixed deck, you know what I mean?
[00:21:32] So you're sort of like phasing on it as you, as you phase the other one in. I think that there's probably a way to do that. You know, I still, I still got concerns there. Not necessarily ones that I need you guys to solve, but they're just like, you know, the, the logistics of how I would actually make that happen.
[00:21:48] Um, I'm sure there are ways for me to do that. I, I'll be honest with you, you know, when I, I said at the beginning, I feel like since, um, since we started 2020, I feel like I've been sort of like dealing with very low level PTSD t throughout the entire space, you know what I mean? And it's suddenly just really come to, to light now. So when I look at starting new things right now, I kind of go back to that point and go, I don't wanna spend the next three years building.
[00:22:26] Jude Schweppe: Yeah.
[00:22:27] Jo Jerodene: I hate it. Not, I don't hate anything about where I'm now. I just know it's not in alignment anymore. So that, um, but I mean, bearing in mind during that time, I also went through two major bereavements in the first six months of sort of lockdown. It was, uh, so, you know, yeah. Got, got all that going on as well.
[00:22:46] Um, and so just trying to balance that underlying fear, but I'm very much being pushed in this direction, you know, via my. Um, my guides and angels are all saying that it's time to come back together. It's time to reunite, it's time for people to be in the same space. That in itself feels a little bit scary because at the moment, like I, I'm building a lot of sort of like international connections and, um, I don't particularly live in a destination area, so I have to be the destination, if you what I mean, to get people.
[00:23:26] So, um, all of these things really.
[00:23:36] Jude Schweppe: Hmm. So, so I have a question. What would a manageable, in terms of your energy and in terms of where you're at now with your business, what would a manageable dipping your toe into face-to-face, getting people back together into a sacred space look like for you, let's call it an experiment. What would an experiment look like?
[00:24:04] Jo Jerodene: Um, I think it might just be, um, a larger, um, one-off meeting. I mean, um, it's too, too late to think about the summer solstice now, but, you know, maybe we were, we were looking at maybe the September time, which is the, the Equinox, um, and actually having a sort of just a, a, a larger spiritual event around that.
[00:24:29] So rather than having sort of, again, those rolling events, they would just be sort of like bigger ones where people come together, um, to find some beautiful venue where I can get people together and just, you know, to not just have the, the experience of the transformations that I can provide, but also to have the luxury of the surrounding and to be together. Like such a simple word. And yet I think it's the thing that we've all been missing for just such a long time and we've all been very slow to come back together.
[00:25:08] Jude Schweppe: Yeah, I would agree with that 100%. So how does, how does that feel?
[00:25:18] Jo Jerodene: Doable. Doable. Um, the obstacle that I'm feeling myself coming up against where we mentioned about the fact of having somebody dealing with the business side of it, because I still see the, oh my God, I'm gonna,
[00:25:37] Jude Schweppe: Mm-hmm.
[00:25:37] Jo Jerodene: God, I'm gonna, what I really wanna do. Show.
[00:25:42] Jude Schweppe: Okay,
[00:25:43] Jo Jerodene: See what I mean? So that, that's where my sort of like trauma is based.
[00:25:47] It's the whole business selling, managing all of the background stuff. Pull me away from actually being able to deliver. Mm-hmm.
[00:25:59] Jude Schweppe: so I wonder would this be a project you could experiment with? In terms of hiring or working with collaborating, let's call it collaborating rather than hiring or working with, could you experiment with collaborating, somebody who could take care of some of the logistics, some of the marketing who could help you put a content plan together, who could help you spread the word, who could help you with, you know, the event, listings, all that kind of thing. Is that something that makes it feel a little bit lighter for you?
[00:26:33] Jo Jerodene: Yeah, absolutely. Um, I don't know who that person would be yet.
[00:26:41] Jude Schweppe: Mm-hmm.
[00:26:42] Jo Jerodene: even know if that, I'm sure the person's in my network. I just don't know who he or she is. Um, but yeah, it's. I like you guys have just sort of like come together to work in collaboration and I 100% understand why you've done that because sometimes you just feel like I'm out there on my own and I'm pulling in one direction and I just need somebody to be able to bounce those ideas off and somebody to be able to, to carry a little bit of the load.
[00:27:13] And I think we've been doing way long and that.
[00:27:17] Jude Schweppe: Yeah, I, I completely relate to that. And I think one of the things, if I can sh, you know, if I can share a little bit of my story, one of the things I realized is that there are certain times when I'm really good on my own, when I'm idea generating, when I'm letting things percolate, when I'm, you know, just really diving into all the juicy, creative stuff.
[00:27:38] And then there are other times when I suck on my own, I really suck. There's just too many things. There are too many things pulling me in different directions, like you say. And I think that's where, when you find the kind of partnership that you know, Gabe and I have now, everything is just magnified in a really positive way. We fill in each other's gaps and, you know, we we're both very right brain people, but Gabe can switch to his left brain just like that. Whereas my, my left brain is, you know, dragged kicking and screaming into it, into action. Um, and if I can just share with you again, that happened really organically for us.
[00:28:19] You know, it wasn't like we were kind of putting it out there, that we were looking for somebody, maybe we were subconsciously, but it was, it just sort of naturally and organically happened and we were like, we should probably do something together because we, we think in very similar ways. Um, and we work with very similar people.
[00:28:37] So I guess what I'd, what I'd leave you with is it's absolutely possible to find that person absolutely possible. Um, so potentially that could be an intention that you set for yourself.
[00:28:48] Jo Jerodene: Yeah. Yeah, absolutely. Yeah, I mean, I mean, until we sort of speak, started speaking today, it wasn't something that was right at the forefront of my mind. It wasn't really, um, one of the avenues that I was pursuing. It was just, you know, when you've got this sort of like, um, hope or desire, sort like hanging in the background there, that said it'd be so much easier if, but it, it was never something that I actually allowed myself to pursue or to, to even take seriously
[00:29:21] Jude Schweppe: Yeah.
[00:29:23] Gabe Ratliff: Here's, oh, go ahead. Go ahead. Sorry.
[00:29:28] Jo Jerodene: it's fine. Carry on.
[00:29:29] Gabe Ratliff: Oh, I was just gonna say, what I started to get excited about and wanted to share is what that, what that person allows for you, right? What that unlocks for you like writing the book because you've opened up this space where you just get to be the grail priestess. And look forward.
[00:29:50] Do you get to give your energy fully to that and you get to let go of that? I know, it's, I, I understand the control piece. I mean, there was, it was actually very smooth for us when we teamed up, but there was some, like, I had to, I was like, I would also have to be really vulnerable with Jude and be like, oh, I'm still getting used to this.
[00:30:07] Like, I'm still having to, like, it wasn't like a, I didn't, I didn't wanna let go of things. I just, I had to get used to it of having this person, you know, that you're sharing with. Because like you said, like there's this coming together that we want, but there's also the, like, growing pains that come along with it.
[00:30:26] And I also wanted to just share that, you know, that possibility that that person creates for you. Because if, if you let go of these things that you don't want to be doing and you get to focus on what you are here to do, then that also opens up so much for you to, to fill that, you know.
[00:30:46] Jo Jerodene: Uh, honestly, it feels massive and it feels really exciting and it feels like, um, that could be, you know, lock and key coming together. Um, it's just being able to identify that person to, you know, to find alignment with somebody out there. And, and there are, um, so many people in my network at the moment who are all trying to do it by themselves, but.
[00:31:10] I seem to have built a network that is very much a people like me or people that sort of like need me rather than being the, the, the yank to my yin, basically. And, and that's what I'm looking for and I'm not sure that that person's in my network, but might be connected to someone who is. So, you know, it'd be, it would be great to, to explore that a little bit more.
[00:31:34] Jude Schweppe: Well here's your opportunity, Joe. You're on a podcast,
[00:31:37] Jo Jerodene: I'm on a podcast.
[00:31:39] Jude Schweppe: so let's, so let's put it out there. What kind of person are you looking for? Let's describe your, your ideal collaborator.
[00:31:47] Jo Jerodene: Um, it needs to be someone who's absolutely amazing at marketing, um, administration and keeping the day to day ticking over things happening. Um, and who is, um, open to and woo minded, but.
[00:32:05] Jude Schweppe: Hmm.
[00:32:06] Jo Jerodene: I need them to be very much feet on the ground while my head's up there in the clouds, you know, channeling whatever. It's that I'm, I'm presenting as a product to others, needs to be somebody who, um, has great business experience and has, um, a great, um, propensity towards networking, shall we say, because I don't, I'm an introvert, you know, I love coming together in a room full of women, uh, who are, uh, spiritually minded where I can lead that group.
[00:32:41] But when it's done, I retreat, you know, so, um, I retreat to get my next download. So I, I, I come out and shine for a while and then I go into full on hermit mode. So I need somebody who can maintain standing at the door being a gatekeeper. So that, that's really what I'm looking for. Um, yeah, absolutely.
[00:33:03] Jude Schweppe: Brilliant. Would you like to invite that person in?
[00:33:07] Jo Jerodene: I invite that person in. If you're that person out there who is interested in, um, a part of a, a spiritual dynamic team that empowers women, then get in touch. Absolutely. Get in touch.
[00:33:26] Jude Schweppe: Brilliant. Brilliant. Right.
[00:33:28] Gabe Ratliff: I, I'd love to get a little more specific, like how, uh, how much of this person are you looking for? Is this a full-time, is this a part-time, is this a contract? Like what does this look like? I.
[00:33:42] Jo Jerodene: that's a discussion that needs to happen. I'm, I'm, again, I'm kind of looking for somebody who is, um, ready to invest in the business, invest their time, invest finances if need be. You know what? Whatever it takes to. Rather than it being, um, I'm not looking for an employee that that doesn't work for me. Yeah,
[00:34:13] Jude Schweppe: Okay. That was very emphatic.
[00:34:16] Jo Jerodene: yeah, yeah. I mean, I may need employees somewhere down the line as it scales, but that's not what I'm looking for right now
[00:34:24] Jude Schweppe: Okay,
[00:34:24] Jo Jerodene: because that, that feels like more work for me.
[00:34:27] Jude Schweppe: Got you. Okay. So just to go back a little bit, Joe, when you were talking about, and I love that you used the, um, the metaphor of like the cross fader on a, on a set of decks on a mixer. So while we're fading up one track, which is gonna be the in-person event, potentially something that you're doing in September, but really sort of starting to put your energy into this togetherness, being together in person, you know, bathing in each other's energy, which we don't really get to do in this kind of setup screen to screen.
[00:35:01] Um, how are we fading down the other track in a way that, you know, the mix is good.
[00:35:12] Jo Jerodene: I, I'm, I'm very lucky in a way in that, um, a lot of my members are people who have been with me for a very long time, and they're actually what I refer to as being my beta team. So whenever, you know, like something new is downloaded, whenever there's a new piece of, whenever there's a, um, a new, um, modality that I need to test out, those are the, the wonderful women that I turn to and go, I'm gonna try this on you this week.
[00:35:38] We kind of learned together. And so fading that out I don't think is gonna be, um, I don't think it's gonna be a major catastrophe because I think that they've grown with, I don't, I don't think that they're.
[00:35:55] Jude Schweppe: Mm
[00:35:56] Jo Jerodene: I think they were, I mean, they, some of them actually were, were ones who transitioned with me pre 2020. So, you know, they, we've gone through one massive shift together. I'm sure that they're happy to go through another massive shift with me. Um, I, I just don't wanna be in a position where I stopped serving them. So it would just be keeping them communicating and keeping, you know, keeping them apprised of this is where we're, this is where we're going. We're going on a magical mystery tour and let's see where we end up.
[00:36:28] Jude Schweppe: Okay, so how, how do you foresee continuing to serve them? What would that look like?
[00:36:37] Jo Jerodene: Um, I have to give that one some thought, to be quite honest. Um, some of them have, I keep delivering, but without actually it, without anybody else.
[00:37:11] Jude Schweppe: Mm-hmm.
[00:37:13] Jo Jerodene: So, you know, I've not opened the doors for a while.
[00:37:16] Jude Schweppe: Yeah.
[00:37:16] Gabe Ratliff: I have a question about your members. Are these the same people that can come to this big event in September at the Equinox?
[00:37:26] Jo Jerodene: Um, they, they can, they would certainly be very welcome. They're not necessarily the same audience, um, or the same avatar that I have begun to move my, um, focus towards.
[00:37:45] Gabe Ratliff: Is that true?
[00:37:47] Jo Jerodene: Yeah, because I started to aim very much towards a much more, um, highend. A wealthier client than, than those who have been along with the membership for a long time. Although I, you know, reason I've done that, one of my long-term clients is, um, very much in that wealthy sector. And, and she was the reason I think that I decided to start going in that direction because I, I learned along the way that have all the money in the world and still be completely disempowered and screwed up.
[00:38:23] Um, and, and so I, I think it's an underserved community and that's where, that's where I would aim for. So I think it's much, what I'm aiming to do face to face is much higher end, much more high end than I would have done previously.
[00:38:42] Gabe Ratliff: Hmm.
[00:38:43] Jude Schweppe: okay. What would, um, maintaining the membership at a level that matches your energy at a level that allows you to start shifting, bringing up the other track if you like, in a way that feels aligned for you, in a way that feels good and, you know, that starts tipping the scales in terms of where your energy is going.
[00:39:07] Jo Jerodene: I think it would be more about the, the actual amount that I'm producing in there rather than, um, there being constant content. It may be that I, I shift the level of, um, how often I'm delivering content and that may also be more focused on live, not necessarily face to face. It might be live online as we're doing right now, than me having to content in.
[00:39:38] Jude Schweppe: Mm-hmm. Okay. So something's just popped into my mind. How, how regularly do you create content in the membership?
[00:39:51] Jo Jerodene: Um, weekly content. Um, then there is monthly uploads, and I also do a live session every week.
[00:39:59] Jude Schweppe: Okay,
[00:40:00] Jo Jerodene: When I say live, it's live online.
[00:40:02] Jude Schweppe: yeah. So what would I. A live session once a month with these ladies look like
[00:40:15] Jo Jerodene: Um, that kind of tubs at my heart a little bit because the connection of the live is, even though it's online, it's still more than actually just creating content so that, that feels, I, I would much rather let go of the pre content and the amount of work that takes than the, the weekly sort of connection.
[00:40:38] Those.
[00:40:39] Jude Schweppe: Yeah,
[00:40:40] Jo Jerodene: So, it doesn't mean it has to be weekly, but it may need to be, um, sort of scaled down a little bit, rather than going from weekly to monthly. It might be, eh, we're gonna fortnightly,
[00:40:51] Jude Schweppe: yeah,
[00:40:52] Jo Jerodene: know, so it's like it's a slower weaning process, perhaps not just for them, but also for me, I feel like I need to be weed.
[00:41:00] So, yeah,
[00:41:02] Jude Schweppe: So how, how would it feel if you weren't. Doing the content creation every week, but you were still gathering together once a week to deliver live.
[00:41:21] Jo Jerodene: to me it feel, it feels fantastic, but the triggered about whether or enough,
[00:41:30] Jude Schweppe: Okay. So does that in, I was just gonna say, is it in terms of, well, the membership costs this much, so therefore I have to provide this amount of value. So what if you look at your pricing as well?
[00:41:45] Jo Jerodene: Yeah. Yeah. That would that I think that would probably work.
[00:41:50] Jude Schweppe: Okay.
[00:41:51] Jo Jerodene: Yeah.
[00:41:52] Jude Schweppe: What would feel really good for you, Joe, in terms of the membership?
[00:42:01] Jo Jerodene: To not have one.
[00:42:03] Jude Schweppe: Oh, I wasn't expecting you to say that.
[00:42:07] Gabe Ratliff: I was, I, I was thinking about that like way earlier. I was like, I think this is gonna maybe go away.
[00:42:14] Jo Jerodene: Yeah.
[00:42:15] Gabe Ratliff: It's interesting that you
[00:42:16] Jo Jerodene: not To not have it. Yeah. Um,
[00:42:20] Gabe Ratliff: Because that could be a book, right? That could be a book that people could enjoy and grow from because you've done this work and it's time to do new work.
[00:42:29] Jo Jerodene: Yeah. And you know, looking at it, those, those women that are already in the membership, there is, um, a, a core group of them that are local enough to me that I could still serve them face to face. That is not part of the main huge event. It might be a, a much smaller, you know, like a, um, coffee and catch up, um, spiritual circle rather than, but, but that feels a little bit like I'm going back to where I was pre 2020 and I, I, I don't wanna deliver the same way I did then either.
[00:43:10] So there would need to be a a, um, a re-imagining of, of that I think. But yeah, I think the membership eventually needs, it needs to.
[00:43:21] Jude Schweppe: Okay,
[00:43:23] Jo Jerodene: Yeah.
[00:43:24] Jude Schweppe: so where are we now? How are you feeling now? What are you feeling? Let, like you're letting go of, what are you feeling like you're calling in?
[00:43:34] Jo Jerodene: Um, I feel like I'm calling in more than I'm letting go of, and because I'm sort of like at the beginning of, of experiencing that, it feels like a mammoth task feels a little bit daunting. Um, I'm not dissuaded by that. There is some excitement there. Little bit of trepidation at the,
[00:44:05] Jude Schweppe: Mm-hmm.
[00:44:08] Jo Jerodene: uh, I think some options have opened up that I. I'm gonna need to, I'm gonna need to sort of like retreat for a little while and let some of that percolate as you said, you know, like before we, before that some of it needs to percolate and, and there may not be a, um, a specific answer or outcome right now. It may be a combination of a few of the things that we've discussed that, that allow me to move, um, towards closer to what I wanna be.
[00:44:44] And I think the most, the, the, the two biggest pieces that have come out for it from out from today's session would be not creating the course and writing the book, which I, I'm naturally a writer anyway. I do that pretty much daily. Um, and the other piece is, Having that partnership that would allow me to be more of me to stay in my zone of genius and those two things before I felt a little bit outta my reach. And suddenly they don't seem quite, so far outside the realm of possibility. Now,
[00:45:29] Jude Schweppe: Anything is possible, right?
[00:45:30] Jo Jerodene: absolutely anything's possible, but you just gotta be able to get your mind focused on it and being able to visualize it. And I don't think I've done that up until this point.
[00:45:39] Jude Schweppe: Okay. What are you most excited about?
[00:45:46] Jo Jerodene: Hmm. Partnership Live sessions,
[00:45:56] Jude Schweppe: Brilliant.
[00:45:58] Jo Jerodene: the book feels a little bit daunting because that's a big piece of work, but it doesn't have to be done now.
[00:46:03] Jude Schweppe: Okay.
[00:46:05] Jo Jerodene: The other thing is, is that that piece of work, that would be the book is very much about the empowerment journey that I teach. The live sessions are more about spirituality, empowerment comes from that.
[00:46:17] So it, it feels like I can take it, it almost feels like a little bit of responsibility is being removed from my shoulders about what people do with their journey. Because as a coach, you, you're sort of like, you're responsible for delivering a transformation of some kind. And I'm a teacher, not a coach, although I use a coaching style.
[00:46:43] Jude Schweppe: Yeah.
[00:46:44] Jo Jerodene: So that feels a little bit less like freedom once again.
[00:46:53] Jude Schweppe: Yay. There's that word.
[00:46:55] Jo Jerodene: Yeah, yeah. Yeah.
[00:46:59] Jude Schweppe: Where would you like to start with it all?
[00:47:05] Jo Jerodene: Um, I think find, finding that, that other person, but I, I wanna be able to invite that other person in rather than going out there and searching. It needs to, like you guys met organically. I, I think it needs to feel like that. So I think that's where my, um, certainly my energetic alignment needs to be worked on, sort of like on the, on the inside to, to start inviting that person in.
[00:47:32] I think in terms of actually what I'm doing with the business, I think I need to get my head around how to shift into those live events. I think that that would be because, because that's where I can start bringing in income so I can scale down the other side.
[00:47:48] Gabe Ratliff: And those can get pre-sold, right? You could be starting to sell for, you don't even have to have the venue, right. You're selling. You're selling the cure, right? You're not selling the sickness, you're selling the cure. You're selling, Hey, this is this thing that you're gonna come and do this experience.
[00:48:10] That's why we call this the artful experience. It's about the experience. And you just said you're not in control of their journey. You're just paving the way through how you channel as the priestess, right? And so I, I was very excited to hear what I was just writing down those takeaways of, you know, not creating the course, writing the book, having a partner to help with the sales and marketing piece, letting go of the membership, creating several one-off, uh, in-person events for high paying clients. How does that all sound?
[00:48:47] Jo Jerodene: Amazing. And at the moment it sounds like it's somebody else that's doing it. So I need to kind of get on board with this is me, me and my business, because I'm like, they're going, where do I sign? I'll go to that event and I'm like, oh no, hang on. I'm the one that has to build it. Um, so, uh, yeah, it, it sounds absolutely amazing when you say it back to me.
[00:49:07] Can you just do that,
[00:49:08] Gabe Ratliff: Yes.
[00:49:10] Jo Jerodene: just, just relay it back again? Um, it, it does fantastic. Um, wow.
[00:49:21] Gabe Ratliff: well, the other thing I wanted to invite you to do, if you're, if you're open to it, you've just laid out who you're looking for with us and, and it, you've already started that process. So as you're, as you're thinking about this person, you, you've already got, and, and you know, we'll be sharing the notes of course, but you, you, you already started building out who you're looking for,
[00:49:41] Jo Jerodene: Yeah.
[00:49:42] Gabe Ratliff: you know, you said, uh, amazing at marketing, administration, and daily needs.
[00:49:46] Open to the woo, great business experience. A networker, extrovert. A gatekeeper, ready to invest time, finances, and energy into this business rather than an employee. Right. And so you, you've, you started to, we call it an amoeba shaped container 'cause we don't like boxes here. And, you know, you started to create your amoeba shaped container of what this person looks like.
[00:50:10] And so what I was gonna invite you to do is you can also put out to your network and just ask for this person, know, actually reach out to your network. You can reach out to your email list, like, use our network.
[00:50:25] Jo Jerodene: Yeah.
[00:50:26] Gabe Ratliff: we'll be sharing this, right? So people are gonna hear this, they're gonna be reading this.
[00:50:29] They, they're, they're going to get connected to this and their intuition could light up for you because they're hearing your story and they're hearing your journey and they're hearing where you're, where you're going and they're going, I wanna help. You know, maybe they are the person that actually says, oh, I want to be a part of that. Right? And so, um, but by having this now, having this container, Created it, it creates a space for you to ask for it, to actually ask for it. Not just the universe, but to also ask your network and our network and other people, right? And so they can, they can make that decision and go, Ooh, I know this person. You know? 'cause 'cause we know lots of people in marketing as well, and now I was already starting to think of people and I was like, Hmm, I don't know about that person, but maybe this person, you know? And so that, you never know. You never know. But by putting it out, it allows that to say to the universe, Hey, I'm looking, let's go.
[00:51:27] I'm ready. That's what I heard. I, I, I mean,
[00:51:30] Jo Jerodene: Exciting.
[00:51:31] Gabe Ratliff: woo. This has been awesome.
[00:51:33] Jo Jerodene: send me those notes back because I, I didn't realize you were actually taking notes on everything I said there because. It sounded a lot more articulate. What, what actually came outta my mouth.
[00:51:44] Jude Schweppe: That's exactly what came outta your mouth. It was, you were very clear. You were very clear.
[00:51:50] Gabe Ratliff: Mm-hmm.
[00:51:51] Jo Jerodene: Definitely send me those notes.
[00:51:53] Jude Schweppe: Absolutely. Absolutely. So how, how, how is this feeling now, Joe?
[00:52:01] Jo Jerodene: Ah, I, I feel excited. A little bit terrified. Um, a little bit motivated, actually. A lot motivated. Um, and I'm like, I've got a lot of work to do, but it's not work that suddenly feels like a burden. It's work that feels like, wow. It, it's almost like you've just, um, put some fuel in the engine. Thank you.
[00:52:32] Jude Schweppe: Pleasure. Absolute pleasure. Have you got clarity? Have you got more clarity? 'cause that's what we were looking for at the top of the
[00:52:37] Jo Jerodene: Yeah, yeah, definitely clarity. The, the, you, you've opened up some adjacent doorways that I haven't seen, and that's been really very useful because obviously, you know, you, you sort of like work with what you know, and you have this sort of like, tunnel visioned, um, this is what I'm trying to achieve, and you just keep trying to achieve it and, and suddenly somebody goes, hang on, take the blinkers off and look over here.
[00:53:08] There's, there's the door that you could step through. Um, and I've not seen those, you know, somewhere back in, in the back of my mind there's been this, um, as I said, like a desire or a, or an in of where I would idea.
[00:53:29] Sort of super highway that we kind of, again, the beginning of 2020, I felt, feel like sort of, we were all sort of like channeled into this, um, very narrow pathway that's like, this is what you gotta do to survive. Um, and I'm ready to start surviving and start driving again. Yeah.
[00:53:47] Jude Schweppe: Yes. Love it, love it, love it, love it. Amazing. Thank you so much, Joe, for sharing, for sharing all of that. And your work is incredible, and I know there are many, many people who need it and who are going to have the pleasure of experiencing, experiencing. Joe Geraldine, the grail priestess, and all that she brings,
[00:54:09] Jo Jerodene: Thank.
[00:54:10] Jude Schweppe: there. Absolute pleasure. Is there anything else that we can support with for today or have we given you enough to go away and ponder?
[00:54:19] Jo Jerodene: Unless you can sort of like hand me a really big glass of something, you know, like alcoholic through the, the screen. I, I, I, I don't really drink, but I feel like I need to right now just to let it all sort of like percolate. So, um, no, I, I'm, I really appreciate the time that you've, uh, given to this and, um, your ideas have just been, it's great to have that sounding board and brainstorming and just to be, to open up new possibilities where, you know, like I said, doors have been locked for while, so thank.
[00:54:55] Jude Schweppe: Pleasure. Absolute pleasure. Thank you so much, Joe for joining us on the Artful experience. Gabe will be sending the notes, um, and I'm really, really looking forward to getting this one out there 'cause I think a lot of people are really gonna resonate with your, you know, your journey, your experience, that kind of cul-de-sac that you've reached.
[00:55:13] Um, and where do we go next? So thank you so much Joe, and very best of luck with whatever comes next for you.
[00:55:20] Jo Jerodene: Thank you. You
[00:55:21] Gabe Ratliff: Thank you so much, Joe.
[00:55:29] Jude Schweppe: Amazing, amazing, amazing. Thank you Joe.
[00:55:32] Gabe Ratliff: Wow. Wow.
[00:55:34] Jude Schweppe: so good. So good. Yay.
[00:55:40] Gabe Ratliff: Fire.
[00:55:42] Jo Jerodene: I feel really energized, really excited and traumatized all at the same time. So this is gonna take me, take me a few days to, you know, like,
[00:55:52] Jude Schweppe: But that's, that's good.
[00:55:54] Gabe Ratliff: man. I was like, let's go. This is awesome. Just seeing that all unlocked for you, I was like, oh yeah, and you were just riding that wave. That was awesome. I love it. Just, well, you were like open to it. Let's go.
[00:56:11] Jo Jerodene: Absolutely. Yeah. I mean, like I said, you know, just this, I, I've reached the time where, you know, everybody said that we were going through the great reset, like, and it's like, no, now we need a great reset. We need to reset back to not, not who we were because.
[00:56:34] I've learned about me and the way I work and what I want and, and how I want life to feel is so much more important than, you know, any marketing that I've learned or any online stuff that I've learned, or any tech that I've learned. And I wanna kind of like it almost, I don't wanna eradicate, you know, wisdom is wisdom, knowledge is knowledge, but, but it, it's like I've just learned more of who I'm,
[00:56:57] Jude Schweppe: Hmm.
[00:56:59] Jo Jerodene: and, and she's a spiritual teacher, you know, she's not, like I said, she's not a videographer.
[00:57:05] Although now I know how to edit a video, not, you know, it's not polished, but I know how to do it, you know, and not a web tech or a web builder, although I've had to do that too.
[00:57:15] Jude Schweppe: Hmm.
[00:57:16] Jo Jerodene: Um, and so, wow. Yeah. New avenues that feel liberating and the things that I've kind of like touched on before and then put by the wayside.
[00:57:26] And I think the absolute key piece for me would be finding that partner.
[00:57:32] Jude Schweppe: Mm.
[00:57:33] Gabe Ratliff: Mm-hmm.
[00:57:34] Jo Jerodene: who is business-minded?
[00:57:38] Jude Schweppe: Yeah. He or she is out there. I've no doubt.
[00:57:42] Gabe Ratliff: Yeah.
[00:57:43] Jude Schweppe: It's just about, like you say, setting the intention,
[00:57:46] Gabe Ratliff: Mm-hmm.
[00:57:47] Jude Schweppe: putting the ask out there and, and sort of waiting to see who the universe sends your way.
[00:57:52] Jo Jerodene: I, I actually think it really should be a.
[00:57:56] Jude Schweppe: Interesting. Yeah.
[00:57:59] Gabe Ratliff: I was, I was thinking the opposite, but that's interesting, especially to come from, I, I'm into Woo and I'm sensitive and, and all of these things, and I'm like hardcore advocate for women and. E even non, you know, non-binary, um, uh, trans, all of that. Um, it, you know, that I, one thing I've noticed in like some of the, the men that I coach is that there're that we're out there, you know, we're out there and, and, and that and, and we're, and there's like this, because of these last few years, there's this op more openness because more people are speaking and opening up.
[00:58:45] I opened up, I wasn't being, I, I was really kind of hiding and I, you know, I only showed up for people I knew I could trust to be myself and I, I didn't show up. Like it was really, I felt uncomfortable doing that when I was working in corporate to be fully myself. And I would let it out and you, you'd kind of get pushed back 'cause it was like, oh, that's weird.
[00:59:09] What's, Hmm, man, you're woo. Are you? Woo. You're like into that woo shit. You know? I'm like, and you know, and I had to
[00:59:16] Jo Jerodene: Hell yeah.
[00:59:17] Gabe Ratliff: gentle about it, and it's now I'm like, I like the woo fuck off.
[00:59:22] Jo Jerodene: works, to be honest. The world works. It really does. I mean, back to sort of spiritual career, I've been, um, developing my spirituality and.
[00:59:42] Uh, I was a senior operation manager, a massive Le Leisure facility. Um, and, you know, I had, you know, 35, 50,000 people walking through the door every week. And they all knew that I was very, well, not all the 50,000 people, I mean all the people, all of my team people that I worked with, because I've seen then of like 20 people, um, running this building.
[01:00:05] And they, they all thought that I was ever so slightly mad and never so slightly crazy. But I was also the first person they come to when they got a problem. And I was also the person that managed to get the team working, um, to a point where they were a, a cohesive, happy, you know, you bring in one of the other operations managers and soon thank you're here Joe. I ran shit. And that shit was reflected in the amount of money that we took every, you know, every time I was actually on. So, um, but it also burn me out because, you know, I was constantly cleaning up after people who weren't woke. So I, I've, and that's when I, I started working full. So, um, been bit a wild ride ever to be quite,
[01:00:54] Jude Schweppe: We love a wild ride.
[01:00:56] Gabe Ratliff: Mm-hmm.
[01:00:56] Jude Schweppe: What other, what other kind of ride is there?
[01:00:59] Jo Jerodene: I know, but sometimes I feel like that, you know, the, the boat that I've been in for such a long time has got massive holes in it. There are no longer any oars and I'm, I'm, I'm bailing out a lot of the time, you know,
[01:01:10] Jude Schweppe: Yeah.
[01:01:10] Jo Jerodene: trying, trying to just keep it going down the rapids, you know, like without sinking. Um, and, and most of that, it's about balancing my own energy so that I can keep serving.
[01:01:22] And that's the whole point of the grail. It's about being able to balance the energy. And I've just come to that point now where I'm like, I can't keep doing it the way I've been doing it
[01:01:30] Gabe Ratliff: Mm-hmm.
[01:01:31] Jo Jerodene: and be, um, What's the I'M of use to anybody else is probably the best to do it. You know, I'm not the best me.
[01:01:44] Jude Schweppe: Yeah. Can, can totally relate to that. Totally relate. And it's, it's such a juggle. Um, and I'm not sure we ever get the balance right. Like, it, it, I remember going to see Elizabeth Gilbert speaking, uh, when I was pregnant with Artie, and she was like, what did, what are you talking about? Balance. It's like this, you might stop here for like five minutes, but she's like, my, in my experience, this is life.
[01:02:09] You know? It's, it's so difficult to get it right. Um,
[01:02:14] Gabe Ratliff: was gonna say about the,
[01:02:15] Jude Schweppe: sorry, go ahead Gabe.
[01:02:17] Gabe Ratliff: I was just gonna say about the marketing piece and, and like the, the course. One of the things that we keep finding with people, and this is something we keep checking in with ourselves about is, is like not doing what everybody's saying to do. I. I heard you saying that from the beginning, and I was so glad to hear that takeaway for you of like, maybe I don't do the course and like, I don't wanna keep doing all this prerecorded content.
[01:02:42] I want, I, I wanna do live, even if it's virtual, if it's in person, you know, all of these things because you're, you're, that's you being authentic to yourself and taking care of yourself first so that you can be fully the grail priestess, right? Because you, you're not gonna be able to give all that energy if you keep doing it in this other way that other people are telling you to do.
[01:03:04] Right. Like you said that, like, here's how you survive.
[01:03:07] Jo Jerodene: Yeah.
[01:03:07] Gabe Ratliff: And that's what I heard. And we keep hearing that from people and we, we started to kind of look at that and it's like, you know, all the platforms and do this and content and YouTube and TikTok and blah, blah, blah. And I'm like, I don't, I, 'cause I was in video production, I did that.
[01:03:21] I was in film and video for over 10 years and I actually have p t ss d i I don't, I hate editing. I like, I finally found a way to be able to like do the podcast and I can like, survive it. But like doing video and actually like editing, I can't do it anymore. I, I had to let go of it and I actually found that out like with Jude and was like, oh my god, Jude, I have P t s D about this.
[01:03:46] I had no idea. And so I get it and it's, it's, and it's okay. 'cause you're still, you got so much value. It's like all over you. Right? You're just gonna bring it. So like, I thank you so much for all of that. That was just amazing. Thank you. Thank you. I, I hope this has been valuable for you.
[01:04:05] Jo Jerodene: Um, amazing experience guys. Thank you so much.
[01:04:08] Jude Schweppe: And that brings us to the end of another episode of The Artful Experience,
[01:04:17] Gabe Ratliff: Whether you're a first time listener or a diehard fan. We want to thank you for being here.
[01:04:23] Jude Schweppe: We hope you enjoyed today's show and got loads of value from the conversation.
[01:04:27] Gabe Ratliff: And hey, if you're itching for more, don't worry. You can find all the juicy links in show notes for this episode at theartful.co.
[01:04:35] Jude Schweppe: But before you go, we have a little favor to ask If you haven't already, please hit that subscribe button and leave a rating or review wherever you get your podcast fixed. And do tune in for our next episode.
[01:04:48] Gabe Ratliff: Your support means the world to us, and it helps us reach even more amazing artful entrepreneurs out there like you.
[01:04:55] Jude Schweppe: Thanks again for joining us. We appreciate every single one of you.
[01:04:59] Gabe Ratliff: Until next time, keep unleashing your creative genius and stay artful.
