Welcome, Artful Entrepreneur!

My name is Gabe Ratliff. I’m really glad that you are here. Thank you for being a part of this journey and for all the great things you are putting out into the world!

We, as Artful Entrepreneurs, have the potential to touch so many lives and it is my hope to help bring joy, fulfillment as well as freedom to those of you out there, like myself, who have always walked to the beat of your own drum.

What you will find here is a support system that will inspire, enable, and empower you to thrive as a passionate, mission-driven Artful Entrepreneur.

I share information and resources around launching and growing your own artful podcast, as well as stories of fellow Artful Entrepreneurs out there creating cool shit while making the world a better place. We’ll laugh, cry, and everything in between as we learn, share and grow together. All with the intent to serve you, the creative weirdo.

Now, I must clarify. I believe we are all creative in some way, shape, or form. And it is my goal to help you harness that creativity and unleash it out into the world as you create with purpose.

Are you ready to grow your creative business but don’t know how to market yourself?

I want to help you make more money while doing the creative work you want to do.  I’ll help you learn to market yourself and your business in a way that is creative, fun, and fulfilling — through podcasting. 

Join The Artful Entrepreneur newsletter and get ready to find your own voice in a world filled with noise!

    A Portrait of Gabe Ratliff, Artful Entrepreneur

    A Little Bit About Me...

    I’ve been a creative weirdo my entire life.

    I had an interesting childhood, in that I do have siblings through my mom’s first marriage, but they moved away to Florida when I was very young, which inevitably left me at home as an “only child.” This matched with the fact that I’m a creative weirdo, and that I grew up in the south of the US, where being different hasn’t always been taken with a grain of salt.

    Put all of that together and you can imagine that I didn’t exactly fit in with the other kids very well.

    Since I was essentially an “only child” and had been gifted with a huge imagination, I had to keep myself occupied, especially mentally. When I think back, I remember so many weekend afternoons saving damsels in distress from dragons in my basement with a broadsword - or what others might call a “gift wrap tube.” I remember writing and acting out my own Shakespearean stories with action figures that had a mix of fight sequences, double crosses, and romance. Finally, I remember playing air drums to “Every Breath You Take” by The Police while listening to them on my dad’s stereo in our living room. (Did I mention that Stewart Copeland is one of my favorite drummers? He and John Bonham, from Led Zeppelin.)

    Now, I know that some of this might sound a bit cliche, but the funny thing is I ended up becoming an award-winning designer and filmmaker, a music producer, remixer and DJ, and co-founded two national touring bands, an indie-electronic project called Drop the Fear, and a shoegazer band called A Shoreline Dream, which recently released a new EP.

    All of these things came to fruition because as I grew up I began studying the arts and have continued to play in this magnificent playground ever since.

    Once I got to college, after a bit of trial and error with some other prospective majors (as many of us do) I ended up right back where I started, in the arts (photo/media arts to be specific). Although, the one thing I learned more than anything while I was in college, was that it wasn’t for me. I am that different breed of student that does not like the confines of a classroom and is far more interested in tactile learning through action and doing, rather than flashcards and study groups.

    One of the things that I did while attending college was I started to DJ a specialty show on Saturday nights at our college station, which I did for four years, and inevitably paved the way for becoming not only a DJ/producer, but also a music buyer for several high-profile record stores — which I had hoped would enable me to open my own record store one day. Unfortunately, things didn’t work out so well for the record industry in the early 2000s and a lot of distributors and record stores started closing. Fortunately, vinyl has since come back with a vengeance.

    After realizing that this dream of owning my own shop began to diminish, I redirected my attention back towards the visual arts from design to video production, including roles such as director, producer, videographer, photographer, editor, senior graphic designer, web designer, and everything in between — even craft services.

    Now, this was also around the time that I met my amazing wife, Tiff, and started to get more focused on my career. Over those years, I worked in the non-profit sector, as well as corporate and start-up companies, which were my favorite because they were scrappy, more nimble in their approach, and had a kinetic energy that pulsated throughout the company. Regardless of working in various sectors, from the natural/organic industry to tech startups and even the performing arts — one thing stayed the same, I chose companies that I believed in. Until I was part of a massive layoff from a startup in the fall of 2016 where I had created over 150 feature-length educational shows, ranging from cooking and baking to photography and woodworking. (I have to mention that I not only drank the Kool-Aid at that place, but I also helped make it.)

    So once I was released from their services, I decided to take some time to do a bit of soul-searching (which may have included an ancient Tibetan "death" meditation), a 3-day intensive for mission-driven entrepreneurs, weekend business retreats, and on-going business coaching.

    All of this hard work took me deeper than I'd ever gone on my path of self-discovery and started my journey of finally answering the biggest unsolved question of my life — what I truly wanted to do (aka “my purpose”). That journey started me on a new path of entrepreneurship, as a leader and captain of my own ship, along with a newfound goal to serve others with the knowledge and experience I had developed over the years as well as the gifts I've been blessed with. This also led me to a realization that I have my own unique voice as a storyteller, so I founded the media company, GATHORA LLC, which is committed to supporting brands that are creating with purpose. It is also why I started The Vitalic Project, now called The Artful Entrepreneur Podcast, where I interview thriving creators from all over the world in order to spotlight the awesome things they are doing and to help those of you searching for your own purpose in life, like I was, so that you can tap into that purpose and thrive as an Artful Entrepreneur.

    Whether I was working in the marketing department or the production department, or running my own media company, I’ve learned so much about what it takes to thrive as a creative.

    I launched The Artful Entrepreneur as a safe place for us to reside as an empowered community where I can share what I’ve learned as we all grow together. We all face challenges throughout life and in our businesses, especially as creatives and we can all overcome them — together. I hope you’ll join me on this creative endeavor as I experiment, and learn, and grow along with you on our way to living a life filled with creativity, vitality, and fulfillment.

    So without further ado, I welcome you to this community created for you, The Artful Entrepreneur!

    With love and light,


    Here are some favorites of mine, to help you get more acquainted with me and the things I love:

    (from l to r) Tiffany (my amazing wife), me, Kelly Shroads (photographer and artful entrepreneur who also took this selfie photo)

    (from l to r) Tiffany (my amazing wife), me, Kelly Shroads (photographer and artful entrepreneur who also took this selfie photo)

    Movies: Blade Runner, Aliens, and The Martian

    TV Series: Stranger Things, The Expanse, and Face/Off

    Directors: Ridley Scott, James Cameron, and Guillermo del Toro

    Bands: The Cure and Massive Attack

    DJs: Soul Button and Sasha & Digweed

    Producers: Moderat (Modeselektor + Apparat) and Trentemoller

    Composers: Hans Zimmer and Cliff Martinez

    Scores: Blade Runner 2049 and TRON: Legacy

    Albums: The Cure “Disintegration” and Massive Attack “Mezzanine”

    Record Label: Steyeyoke

    Books: Ready Player One, Way of the Peaceful Warrior, and Fear & Loathing in Las Vegas

    Places to Travel: Spain and Mexico

    Podcasts: Smart Passive Income, The Chase Jarvis Live Show and Studio Sherpas

    What about you? Send me a message or tweet me to let me know some of your favorites!